Based in Montreal, LUSHYNE is an exclusive, timeless and sustainable ready-to-wear brand. Founded in 2011 by Lucci Rojas. LUSHYNE offers a unique universe through its collections. The attires take the form of an evolving wardrobe where each piece is linked to the previous one to form a closet of essentials.
LUSHYNE is proud to be part of the slow fashion movement. In a world of throwaway over-produced fast fashion, I have made it my mission to improve the way I produce my collections and I am striving for more sustainable production methods and materials. I am constantly working to achieve this by sourcing natural fabric and recycled polyester for my future collections. I sometimes use textiles that have been discarded by massive fashion brands. When I give a second chance to a textile that was supposed to be destroyed, I feel that I'm making a small difference in the way I create.
I believe that any fashion brand has a social responsibility to not only educate itself but also educate its customer on where its products came from, what its impact is, and what it is made of. As a conscious consumer you don’t want clothes that will lose their fit after one wash, you want to invest in a stylish wardrobe that is good to the planet and will last for years without a huge price tag.
Behind the Seam